TIM LIN

TIM LIN

TIM LIN

Data Scientist and Analytics Consultant

Marketing with Data During the Digital Revolution
Empowered by the digital revolution, marketing has emerged as one of the key functions in leading companies. As this paradigm shift ensues, the success of the marketing will be determined by the ability to combine physical, digital, sensorial and emotional experiences to personalize and individualize target audience interactions. As businesses make the transition away from siloed experiences, they will be able to deploy data-driven solutions that understand user behavior in order to connect with customers deeper than ever before. As a B2C department in one of the biggest credit bureau in the world that manages the data of over 200 million people, Experian Consumer Service is always brainstorming new methodologies on customer service and seek to evolve the experience as we collect data and learn more and more about customer needs. This talk will frame the proper marketing mindset needed to take advantage of the modern digital world. Tim will reveal real use case examples Experian has had in leveraging the full potential of data for customers on their e-commerce site as well as in email marketing and online advertising to accomplish the conversion and retention goals. He invites you today in learning how to build a frictionless customer journey that drives authentic and measurable engagement.